The advertisement, created by DDB Berlin, suggests the absurdity of the car's performance. However, the Persistence of Memory and its malleable watches suggest a non-absurdist interpretation of the relative nature of time. The car's fuel sipping nature isn't Dada, it's surreal. Despite our concern with the caption, there is no doubting the brilliance of the ad. The crying gas station attendant, the wilting gas tanker, the ants carrying fuel, the "shell" underneath the soft fuel gauge. Clever.
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Volkswagen has received an award for its latest powertrain combination of a TFSI engine with a DSG gearbox. The German car club Kraftfahrer-Schutz e. V. has given a "Golden Drop of Oil" prize to VW for the 120hp 1.4L TFSI paired up with the new 7-speed DSG dual clutch gearbox. The club jurors gave the award for the fuel consumption and emissions reductions that VW achieved with the this setup. In the Golf, this pairing achieves 39.9 mpg (U.S.) combined. That's a 20 percent reduction in consumption compared to the older, larger displacement engine combination with a conventional automatic transmission. The turbocharged and direct injected engine also offers 60 percent better mid-range torque.
A massive stock price surge in shares of Volkswagen after Porsche's weekend news they'd be snagging a 75% share of the automaker, has briefly allowed VW to stake the claim as the world's largest company by market capitalization, passing oil giant Exxon Mobil. Volkswagen continued to climb Tuesday as short sellers rushed to cover positions with VW shares rising as much as 93% on Tuesday in what we're terming the craziest short sale of all time. With mid-day gains of "just" 50%, the stock is trading about five times higher than lows reached in January. Who knew Porsche could still cause such a stir? Whatever — it won't last long.
